Privacy Policy

Sente, Inc. is committed to safeguarding your privacy and takes the privacy concerns of our user community very seriously. This Privacy Policy outlines how Sente, Inc., including any digital platforms that reference this policy (referred to collectively as “the Company,” “we,” “us,” or “our”), gathers, utilizes, discloses, and processes personal data in relation to our websites (the “Sites”), mobile applications (the “Apps”), and all associated content, services, products, and functionalities provided on or through those Sites and Apps (together referred to as the “Services”).

Manage Your Information

Email Preferences

You can opt out of receiving marketing emails from us on a global scale by clicking on the following link and completing the form as directed. (Note: During our testing phase, we are not collecting email addresses. The option to opt out of receiving marketing emails will be available once we begin this collection.)

Delete Your Data

You can request the permanent deletion of your data.

Control Over Your Data

For more options to delete, opt out of, or manage your data, please consult the “Control Over Your Information” section of this Privacy Policy.

What Personal Information Do We Collect?

Information You Provide to Us

The type of personal information we collect from you may differ based on your interactions with our Services and the information you voluntarily provide. We may gather personal data directly from you or as a result of your interaction with the Services, including:

• Contact Information, such as your name, contact details (e.g., postal address, email address), information related to event or conference registrations (including dietary preferences or images and videos captured at events), and your communication preferences.
• Inquiry Information, which includes details provided in messages sent through forms or surveys, to our email addresses, or by phone. This also encompasses information shared when subscribing to our newsletters.
• Account Information, covering your name, username, account ID, date of birth, contact details, profile data, saved, “liked,” or bookmarked content (like news articles or blogs), payment and purchase records, subscription details, and course enrollments and completions.
• Financial Information, including details of credit and debit cards, bank account numbers and routing numbers, as well as billing and shipping addresses.
• Demographic Information, such as your age, gender, race, income, occupation, marital status, and household/family details, including the number of people in your household and how long you’ve lived at your current residence.
• User-Generated Content, including any personal information you choose to disclose when participating in forums or discussions on the Services, posting comments or reviews, and engaging in any Services. Please be mindful that information you share may be accessible, utilized, or captured by any visitor to the Services; hence, it’s advisable to avoid sharing sensitive personal details you wouldn’t want publicly available.
• Contest, Sweepstakes, and Survey Information, encompassing data shared when entering contests or sweepstakes, responses to surveys or questionnaires, or content of any testimonials.
• Inferences About Your Interests, Preferences, and Other Behavioral Data, such as your hobbies, likes, and traits, for instance, preferred foods, educational background, or entrepreneurial goals.
• Business or Company Information, including organization name, industry type, company size, role or position within the company, and business contact information such as work email address and phone number.

Information Automatically Collected

General Overview

In the digital realm, it’s common for companies like ours, along with our third-party partners, to automatically gather both the information you provide and details about your device and interactions when you visit or use our Services. Through the use of cookies, tracking technologies (such as pixels, software development kits (SDKs), application programming interfaces (APIs), scripts, location-identifying technologies, and logging technologies), we and our partners aim to collect and store the information detailed herein for our and their respective purposes.

The types of information automatically collected include:

• Device Information: This encompasses data such as your internet protocol (IP) address, operating system, device type and version, browser type and version, browser ID, the webpage you came from, the time and date of your visit, user agent string data, duration spent on our Services, and any errors encountered during your visit. Device information may intersect with other data categories outlined below.
• Analytics and Usage Data: This includes the navigation path to and through our Services, interaction details within our Services (like pages visited, links clicked, videos viewed), and metrics related to email engagements (open rates and interactions with links or attachments). Third-party tools may also be used to capture your provided information or usage patterns on the Services, including mouse movements, scrolls, clicks, and keyboard activity, as well as other browsing, searching, or purchasing activities. These tools might also capture data you input while interacting with our Services or using chat and other features.
• Location Information: Geographic data collected by us or our third-party providers, which may be gathered through app permissions or browser settings.
• Advertising and Advertising Measurement Data: Information related to your interaction with advertisements on our Services, including cookie IDs, digital identifiers (e.g., iOS IDFA, Google AAID), and device metadata. This data, along with the aforementioned device, analytics/usage, and location data, serves advertising or ad measurement purposes to enhance or understand the effectiveness of advertising campaigns. For more details on data collection and online advertising practices, refer to the “What are Our Third-Party Data Collection and Online Advertising Practices?” section of this Privacy Policy.

We and our third-party partners might merge the information collected automatically with other data about you, including data you opt to share with us. For details on limiting or disabling cookies and other tracking technologies, see the “What Controls Do I Have Over My Information?” section. More information on how these technologies and data are used for advertising can be found in the “Our Practices with Third-Party Data Collection and Online Advertising” section below.

Third-Party Sources

We also acquire personal data from third-party sources, which we may combine with information collected directly from you or automatically. These third parties include:

• Other Users: Information about you may come from other users who engage with our Services.
• Business Partners: Data may be received from partners, including those offering products or services via our Services or related platforms, and marketing, advertising, and analytics partners involved in buying or selling advertising inventory, measuring ad campaign effectiveness, or providing business analytics.
• Social Media Networks: Engaging with our Services via social media can result in us receiving information from these networks, including your profile and other data allowed by the network and your privacy settings. This information facilitates login, interaction, demographic understanding, and content and advertising personalization.
• Authentication Services: Using third-party social networks or authentication services for login can provide us with certain personal information, depending on the third party’s policies and your privacy settings. This information is used for authentication, service provision, communication, and marketing.
• Service Providers: Our service providers, performing tasks on our behalf like payment processing or surveys, collect personal information which may be partially or fully shared with us.
• Information Providers: We may obtain supplemental or corrective information about you from third-party providers, such as updated contact details or demographic data.
• Other Sources: Additional personal information may be collected from public sources, data providers, brand partnerships, or through business transactions like mergers and acquisitions.

Personal Information Utilization

We employ your data for a multitude of reasons, aimed at enhancing your experience and providing our services efficiently. These purposes include:

• To fulfill your requests and deliver our services to you, such as:
  • Offering our services and products from Sente, Inc. to you;
  • Facilitating access to your account;
  • Addressing inquiries, suggestions, questions, and providing user support;
  • Processing your transactions and payments;
  • Sending notifications related to your service or transactions, including account changes;
  • Maintaining your saved lists, such as reading collections, and other searches;
  • Informing and managing your participation in events, conferences, programs, contests, surveys, polls, panels, questionnaires, and promotional activities.
• To personalize your experience with our Services, by presenting content, products, or services that might interest you and minimizing already consumed content.
• For marketing purposes, to inform you about new features, updates, products, and special offers. We utilize your data to target advertisements for our products or services and those offered by our advertising partners that might interest you. This also extends to crafting broader marketing and advertising strategies with both individual and aggregate user data. For choices regarding marketing communications, refer to the “Control Over Your Information” and “Our Practices with Third-Party Data Collection and Online Advertising” sections of this Privacy Policy.
• To communicate with you about account activities, transaction confirmations, subscription renewals, email newsletters, user surveys, promotional materials, and through various means like email, postal mail, phone, text messages, or push notifications on mobile devices. Adjusting communication preferences is detailed in the “Control Over Your Information” section.
• To monitor, enhance, and innovate our products and services, by analyzing user behavior and preferences to refine and introduce new features or services.
• To ensure security, comply with legal obligations, or as law permits, utilizing your information to safeguard our business, affiliates, customers, and services. This includes compliance with legal obligations, fraud prevention, and protecting rights and property. Information may also be used in corporate transactions like mergers, acquisitions, or asset sales, and in situations of insolvency, bankruptcy, or receivership.
• For other purposes with your consent or as disclosed to you, employing your information for any other agreed-upon reasons, as directed by you, or when additional notice is provided.

Personal Information Sharing Practices

The personal data we gather is integral to the operations across Sente, Inc. and its affiliated brands. We may disclose personal information to various third parties in the following ways:

• Upon Your Request: Should you wish, you can share your activities on our Services with friends via email, text, or on social media platforms.
• With Promotional Partners: For contests, surveys, sweepstakes, or joint promotional activities, we might share information with third-party collaborators.
• To Marketing and Strategic Business Allies: We share data with partners involved in marketing, advertising, analytics, and other business ventures to deliver relevant information and marketing to you, contribute to business analytics, or for other specified business purposes, as outlined in their or our privacy notices.
• With Online Advertising Partners: We collaborate with third-party online advertisers, allowing them to collect data from you on our Services for the purpose of facilitating online advertising and its related measurement and attribution.
• Public Sharing: When you post comments or user content on our Services, such as commenting on an article or engaging on social media, certain information (like your first name, last initial, state, and comments) may be publicly displayed. Also, engaging with our social media may involve tagging your account or others’ accounts.
• With Consent or Upon Your Direction: Beyond the sharing practices described, we may share your information with third parties whenever you consent to or direct such sharing, or as notified.
• Service Providers and Consultants: Third-party vendors and service providers performing tasks on our behalf may access your personal data. These tasks can include marketing, advertising, mailing, email services, accounting, product fulfillment, delivery, payment processing, data enhancement, fraud prevention, web hosting, or analytics.
• During Business Transactions: In events such as mergers, acquisitions, reorganization, financing, or sale of company assets, your personal information may be disclosed or transferred to third-party purchasers or other entities involved in the transaction.
• For Legal Reasons: Your information may be disclosed to third parties if required by law, subpoena, or if it’s necessary to comply with legal processes, enforce our Terms of Service, safeguard our Services’ integrity, or protect the rights, property, or safety of our organization, our users, or others.

We may also share information in a deidentified, aggregated form that does not reasonably identify you directly with others for various purposes.

Our Practices with Third-Party Data Collection and Online Advertising

Overview

We work closely with third-party partners, utilizing information about you (which could be directly provided by you, derived from your interactions with our Services, or received from third parties) to tailor advertisements that better align with your interests, are suited to the content they’re displayed with, or target audiences similar to you. This broad strategy aims to refine marketing efforts, enhance advertising campaigns, and support analytics and services related to marketing and advertising, including reporting, market research, and attribution. Our partners in these endeavors may encompass online ad networks or exchanges, companies specializing in ad measurement or attribution, ad fraud verification services, social media platforms, and other entities in the ad tech ecosystem (e.g., demand-side platforms, sell-side platforms, ad servers, data management platforms).

Collection Methodology

The data we utilize for advertising is mainly harvested through tracking technologies like cookies, web beacons, software development kits (SDKs), application programming interfaces (APIs), embedded scripts, technologies that identify your location, logging technologies, and similar methods. These technologies recognize your device and collect various pieces of information, including details about your browsing activity, browser type, the date and time of your visit, mobile advertising identifiers, and other digital identifiers. This data collection may extend to clickstream data, geolocation information, and other relevant advertising data previously mentioned in this Privacy Policy. Moreover, these tools can capture additional data you provide to us or about your usage of the Services, such as mouse movements, scrolling, clicks, keystrokes, and other forms of engagement or interaction with our Services. We might share identifiable information (like a hashed email address or user ID) or other data (such as a phone number, in a hashed format) with our advertising partners to facilitate consistent identification across devices. This sharing occurs through various means, including API integration, direct uploads, server-to-server transfers, or by embedding our partners’ tracking technologies (e.g., pixels).

Choices Regarding Online Ads

For information on how to opt-out of interest-based advertising, please consult the “Control Over Your Information” section below.

Engagement with Social Media Platforms and Advertising

Our Services may incorporate social media features (like the Facebook “Like” button) and widgets from platforms such as Pinterest, Instagram, Twitter, etc. These platforms may identify you and gather data about your visit to our Services, potentially using cookies or other tracking technologies. How you interact with these features is subject to the privacy policies of the respective social media companies. We also engage in targeted advertising through social media platforms, including Facebook, Twitter, Instagram, LinkedIn, among others. These platforms enable us to direct ads to users who have shown interest in our services or to similar user groups based on shared interests and demographics. As mentioned, we may share unique identifiers (like user IDs or hashed email addresses/phone numbers) with these platforms or they may collect data directly through our site via pixels or similar mechanisms to serve targeted advertising. The delivery and content of these ads are subject to the privacy policies of the providing social media platforms. Adjustments to advertising preferences can often be made through your settings on these networks.

Control Over Your Information

You have various ways to manage your information:

• Access, Modification, or Deletion of Your Information: You’re entitled to request access to your personal data, correction of any inaccuracies, or its deletion. We’ll verify your identity for your security before processing any such request. There might be instances where we cannot fulfill your request, such as if identity verification is inconclusive, or if legal, audit, or record-keeping needs dictate otherwise. We will respond within a reasonable timeframe. For residents of the United States, the European Economic Area, Switzerland, or the United Kingdom, please email us at info@businessplan.com, clearly stating your request type (Access, Modification, or Deletion) in the subject line.
• Marketing Email Preferences: You can manage opt-out preferences for our marketing emails by:
  • Clicking the unsubscribe link in the messages, or
  • Updating your preferences in the “Email Preferences” section on our Services, where available. (Note:During our testing phase, we are not collecting email addresses. The option to opt out of receiving marketing emails will be available once we begin this collection.)

If you wish to stop receiving third-party marketing emails initiated through our Services, follow the unsubscribe link or instructions provided in each of those emails from the third party.

Note: You cannot opt out of transactional or administrative emails (e.g., renewal notifications, orders confirmation).

• Postal Mail: To opt out of direct marketing or prevent your postal address from being sold or rented to third parties, you can send a request to Sente, Inc., Attn. Circulation, 2175 NW Raleigh St., Suite 360, Portland, OR 97210. Opting out of promotional mailings does not affect renewal notices and related offers for subscriptions you hold.
• Cookies and Other Tracking Technologies: You may adjust browser settings to manage cookies by notifying you upon receipt, disabling existing cookies, or rejecting cookies. Similar controls exist for other tracking technologies. Restricting these technologies may affect your service experience. For comprehensive cookie rejection, you must adjust settings on each browser and device used. Email clients may offer options to prevent automatic image downloads that contain tracking technologies.
• Online Ads: Learn more about interest-based advertising and possible opt-out methods for such advertising by visiting the Digital Advertising Alliance’s (DAA) resources at https://www.aboutads.info/choices, the Network Advertising Initiative’s (NAI) resources at https://www.networkadvertising.org/choices, or for mobile app ads, https://www.aboutads.info/appchoices. Opting out of mobile network ads can also be done through https://youradchoices.com/appchoices by downloading the AppChoices app.

Please be aware that opting out of interest-based advertisements doesn’t eliminate advertising from us or our third-party partners on our online services. Instead, it ensures that ads you encounter won’t be interest-based through participants of self-regulatory programs offering such opt-outs. We cannot guarantee the effectiveness or adherence of any third parties’ opt-out mechanisms or the accuracy of their program descriptions. Furthermore, third parties may continue employing cookies or tracking technologies to gather data on your online service usage for analytics, fraud prevention, and other approved purposes within these self-regulatory frameworks.

Protecting Personal Information

We implement reasonable administrative, technical, and physical measures to safeguard the personal information you share with us from accidental or unlawful destruction, loss, alteration, unauthorized access, disclosure, or use. However, it’s important to note that no security system is completely secure, and thus, there is some inherent risk in transmitting information over digital platforms, including our Services. For reporting vulnerabilities on our Sites, please email us at info@businessplan.com with the subject line “Reporting a Vulnerability”.

Links to Third-Party Websites or Services

Our Services might include links to digital properties owned by third parties. These external sites come with their own privacy notices or policies, which we encourage you to review. We do not bear responsibility for the content, practices, terms, or privacy policies of sites that are not under our control.

Children’s Personal Information Policy

Our Services are not designed for children’s use, and we do not knowingly gather personal data from individuals under the age of 16 (or the equivalent minimum age in the relevant jurisdiction). Should we learn of inadvertently collecting such information, efforts to delete it will be made promptly. If you suspect we’ve collected data from a child under the age of 16 (or the equivalent age in your jurisdiction), please get in touch using the contact details provided.

Policy for Users Outside the United States

Your personal information may be stored, transferred to, or processed in the United States or any other country where Sente, Inc., its affiliates, or service providers have operations. The privacy laws of these countries may offer different levels of protection compared to your home country. For inquiries or more information about international data transfers or the safeguards in place, please contact us using the provided contact details.

Region-Specific Disclosures

Depending on your location, we might need to provide specific disclosures about our privacy practices:

• For Residents of California, Colorado, Connecticut, Nevada, Utah, and Virginia: Please refer to the ‘United States Privacy Notice’ section for pertinent information tailored to residents of these states.

Updates to This Privacy Policy

We periodically revise this Privacy Policy to mirror changes in our privacy practices. Significant updates will be noted at the top of the Privacy Policy, including the latest revision date. Following such updates, your continued access to Services linked to this updated Privacy Policy will signify your acceptance of the changes. We may also inform you of these updates through other means, at our discretion. For the most current information on our privacy practices, we encourage regular review of this policy.

Contacting Us

For inquiries about this Privacy Policy or our privacy practices, please reach out to us by emailing info@businessplan.com. If you’re a resident of California, Colorado, Connecticut, Utah, or Virginia with questions about your privacy rights under state laws, kindly indicate “U.S. Privacy Rights Request” in your email’s subject line. For residents of the European Economic Area, please specify “GDPR Privacy Rights Request” in the subject line for questions about your rights under the General Data Protection Regulation. Additionally, you can write to us at: Sente, Inc., Attn: Circulation, 2175 NW Raleigh St., Suite 360, Portland, OR 97210

United States Privacy Notice

This section augments our Privacy Policy for individuals in states with specific privacy laws, including but not limited to the California Consumer Privacy Act (CCPA), the Colorado Privacy Act, the Connecticut Data Privacy Act, the Utah Consumer Privacy Act, and the Virginia Consumer Data Protection Act, collectively referred to as “State Privacy Laws.”

Your Privacy Rights

Based on your state residency, you may have the right to exercise certain privacy rights regarding the personal information we’ve collected about you, subject to the conditions and exceptions provided by the State Privacy Laws:

• The Right to Access: You can request confirmation on whether we’re processing your personal information, access to your personal information, and that this information be provided in a portable format, if technically feasible.
  • For CCPA-specific rights, you can request detailed information about the personal information collected, including the categories of personal information, collection sources, the purpose of collection or “selling/sharing,” and the third parties with whom the information is shared.
• The Right to Deletion: You have the right to request the deletion of your personal information, with some exceptions under the State Privacy Laws.
• The Right to Correction: You can ask for inaccuracies in your personal information to be corrected, considering the nature of the information and the processing purposes.
• Opt-Out Rights: You have the right to opt-out of the “sale” and “sharing” of personal information, “targeted advertising,” and certain uses/disclosures of “sensitive” personal information.
  • As described in our Privacy Policy, we disclose specific categories of personal information to partners for advertising and marketing purposes. You can exercise your opt-out rights via the “Your Privacy Choices” link on our website.
  • We affirm that we do not knowingly “sell” or “share” the personal information of consumers under the age of sixteen (16).

Exercising Your Privacy Rights

To manage your rights related to accessing, deleting, or correcting your information, please utilize the specified form. For opting out of “sales,” “shares,” “targeted advertising,” or certain uses/disclosures of “sensitive” personal information, click on the Your Privacy Choices link located in the website’s footer and follow the provided instructions. Additionally, you can express your opt-out preference for “sales/shares” through Targeting Cookies by visiting our website with the Global Privacy Control (GPC) signal activated (more details about GPC at www.globalprivacycontrol.org). The opt-out through Targeting Cookies is specific to each website and is implemented at the browser level for the device you use to opt-out.

Verification Process

Subject to State Privacy Laws, verifying your identity and residency may be necessary before we process your requests. Verification may involve authenticating your account or matching the information you provide with our records. This process could require additional personal information from you, such as your email address, phone number, or the date of your last transaction with our services. We may deny a request if we cannot verify your identity or locate your information in our system, and we will explain the reasons for any such denial in our response.

Non-Discrimination and Appeals

Exercising these privacy rights won’t subject you to discriminatory treatment. However, if exercising these rights affects our ability to process personal information, it may impact our capacity to offer you our products or services. For residents of Colorado, Connecticut, and Virginia, you have the option to appeal if we do not act on your request. Appeals should be emailed to info@businessplan.com, including a copy of the decision you are appealing.

Authorized Agents

Under State Privacy Laws, you may designate an authorized agent to make requests on your behalf. We will verify the agent’s authority to act for you. Under the CCPA, for access, deletion, or correction requests, verification can include:

(a) A valid power of attorney, or

(b) Proof of your signed permission for the agent, along with verification of your identity with us and confirmation that you authorized the agent.

For opt-out requests regarding “sales,” “shares,” or “targeted advertising,” we require signed permission indicating the agent’s authorization to represent you.

Deidentified Information

In cases where we process deidentified information as defined under State Privacy Laws, we are committed to maintaining and using this information in deidentified form and will not attempt to reidentify the information unless necessary to assess the deidentification process’s adequacy under applicable law.

How to Contact Us

Sente, Inc. oversees our operations, situated at: 2175 NW Raleigh St., Suite 360, Portland, OR 97210 For any inquiries, feedback, or discussions regarding our privacy practices and policies, please reach out to us via email at: info@businessplan.com.