All Marketers Are Liars
By Seth Godin
Get it:
From Idea to Foundation
Master the Essentials: Laying the Groundwork for Lasting Business Success.
Pre-Planning Process
Step 1
Know Your Customer
Unlock a Superpower: Mastering the Pre-Vision Interview Technique
Step 2
Core Cost Analysis
Essential Estimations: Gauging the Fundamentals of Your Core Offering
Step 3
Business Model Development
Sketching the Framework: Shaping Your Business Model Canvas
Step 4
Operations in Detail
Dissecting the Pillars: A Deep Dive into Key Activities, Resources, & Partnerships
Step 5
Startup & Operational Costs
Cost Mapping: Getting Granular On Every Dollar Your Business Will Need
Step 6
Funding Options
Exploring Capital: Navigating Through Diverse Financier Options & Expectations
Funding and Approval Toolkit
Crafting Key Documents: Secure Funding, Navigate Immigration, or Gain Approvals.
Writing a Business Plan
Understanding Audiences
Deciphering Audience Needs: Tailoring Your Plan for Different Stakeholders, from Banks to Angel Investors to USCIS and More
Model-Based Planning®
Unveiling Model-Based Planning®: A Revolutionary Approach to Structuring Your Business Plan
Narrative Development
How to explain your catalog of offerings, highlighting unique value propositions
Market Analysis
Deep Research: Understanding Your Market, Industry, Key Trends, and Outlining Your Competitive Edge
Organizational Structure
Structuring Success: Defining Your Business's Organizational Framework and Leadership
Financial Projections
Conservative Modeling: Developing Realistic and Persuasive Financial Projections
Strategy & Implementation
Crafting Winning Strategies: Developing Marketing, Promotions, Customer Support/Service, and Sales Plans
Pitch Deck & Finances
Mastering the Pitch: Creating an Impactful Pitch Deck and an Effective Burn Rate Schedule
Shape the Future of Your Business
From understanding AI's limitations to mastering pitch deck development and prompt engineering, this resource offers in-depth insights and practical advice for every stage of your entrepreneurial adventure. Begin here to navigate the transformative world of AI with confidence.
Explore AI Essentials
AI Limitations & Considerations
Gain crucial insights into the ethical usage, potential inaccuracies, and the strengths and weaknesses of AI in business contexts
AI in Pre-Planning
Leverage AI to enhance pre-planning stages, from conducting Pre-Vision Interviews and Core Cost Analysis to developing Business Models, detailing Operations, and assessing Startup and Operational Costs
AI in Business Planning
Optimize your business plan with AI, utilizing it in conjunction with the Model-Based Planning™ worksheet, crafting compelling narratives, analyzing market and industry trends, and forming key assumptions in your financial models
AI in Pitch Deck Development
Enhance your pitch deck creation using AI to tailor outlines for specific industries and audiences, develop comprehensive speaker's notes, and refine slide contents for maximum impact
AI Best Practices
Master the art of leveraging Large Language Models like ChatGPT for brainstorming innovative strategies and enhancing decision-making processes in your business ventures
LLM Prompting Guide
Uncover the essentials of prompt engineering with LLMs, focusing on creating Custom Instructions and developing Custom GPTs to address your unique business requirements and goals
Business moves fast. Stay informed.
Comprehensive coverage on emerging startups, current business trends, venture capital insights, SBA updates, and trending technology
Latest Entrepreneuship News
New Startups
Explore the latest in startup ecosystems, from groundbreaking ideas to emerging companies shaking up industries
Current Business Trends
Insightful analysis on evolving business trends, market shifts, and strategies shaping the global business landscape
Venture Capital News
Up-to-date reports on venture capital movements, funding rounds, and investor insights in various sectors
SBA & USDA News
Latest updates and policies from the Small Business Administration, crucial for small business planning and development
Trending Tech
Coverage of cutting-edge technology trends, innovations, and their impact on businesses across industries
USCIS & Investor Visa News
The latest developments and updates on investment immigration visas from the USCIS, including the EB-5, E-2, and L-1A visas
Discover the Best Tools for Business Plans
In-depth reviews and insights on business plan writers, books, software, startup loans, VC funding, legal advice, incubators, and startup schools.
Business Plan Resources
Business Plan Writer Reviews
Evaluations and recommendations of professional business plan writers, assessing their expertise, effectiveness, and client experiences
Business Book Reviews
Critical reviews of essential business books, focusing on their relevance, insights, and applicability in today's business world
Business Plan Software Reviews
Comparative analysis of business plan software, highlighting features, usability, and how they cater to different business needs
SBA Lenders
Reviews and comparisons of startup business loan options, covering terms, eligibility, and lender reliability
VC Funding
Analysis of venture capital funding key players, and advice on navigating the VC landscape for startups
Legal Services
Assessment of business legal services, focusing on expertise in startup law, client service, and case success rates
Incubators & Accelerators
Insights into top incubators and accelerators, their programs, success stories, and impact on startup growth
"On the Right Foot" Blog
Perspectives and practical advice on business planning, including common pitfalls, success strategies, and real-world experiences from entrepreneurs
Learn from the Business Planning Experts
Explore our online learning platform offering courses in pre-planning, idea refinement, interviews, business planning, and funding strategies
Business Planning Academy
Pre-Planning Bootcamp
An intensive course designed to guide entrepreneurs through the initial stages of business conceptualization and strategy development
Refining Ideas Workshop
Interactive workshops focused on honing and validating business ideas for market feasibility and potential impact
Mastering Pre-Vision Interviews
Training on effective techniques for conducting insightful interviews, crucial for market research and business model validation
Business Planning for Entrepreneurs
Comprehensive courses covering all aspects of business planning, from market analysis to financial projections and operational strategies
Financing Fundamentals
In-depth exploration of various funding avenues, including venture capital, loans, and grants, along with strategies for successful financing
Mastering the Pitch Deck
Enhance your pitch deck skills with courses focused on effective deck development, crafting compelling speaker's notes, and delivering a persuasive pitch.
Resources to Help You Get Ahead
Discover a range of valuable resources and AI training modules, including Model-Based Planning™ worksheets, industry-specific templates, and online courses
Business Plan Shop
Model-Based Planning® Worksheets
Exclusive worksheets based on our proprietary Model-Based Planning® methodology, designed to streamline and optimize your business planning process
Expert Business Planning Bundles
Customizable templates tailored to various industries, providing a solid framework for business plans, financial projections, and marketing strategies
