Bankable Business Plans
By Edward G. Rogoff
Bankable Business Plans is a step-by-step guide that will teach you everything you need to know to create a clear, comprehensive, and compelling business plan tailored to bank lending.
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Dr. Edward Rogoff has helped hundreds of prospective entrepreneurs create business plans as a professor at the City University of New York, and his advice in this book is straightforward and clear. Each chapter will guide you through a specific section of your business plan:
- Value definition
- Needs assessment
- Differentiation and competitive assessment
- Market analysis
- Marketing planning
- Sales and promotion strategy
- Organization design
- Financing needs
- Financial projections
- Risk analysis
